The culture at my local “office” was one of the first positives I noticed at Real. The moment I was invited into the group chats I could tell that there was a level of grassroots support and collaboration that I’ve never seen at any of my other brokerages. One of the three stated Values of Real is that “We is bigger than Me”. They back this up throughout the company, from the CEO to the brand new agent.
The Ethical Agent Attraction Policy
Real Brokerage’s Agent Attraction policy is built on the principle that agents should be introduced to the brokerage ethically, transparently, and without pressure. The goal is not recruitment for its own sake, but informed choice, professional alignment and radically collaborative.
Agents are encouraged to share their genuine experience at Real: the technology, support model, culture, and economics. This allows prospective agents to decide for themselves whether the brokerage is the right fit. There are no scripts, quotas, cold-calling mandates, or required recruiting activities.
Real’s policy explicitly emphasizes:
- Consent-based conversations: discussions only with agents who have expressed interest.
- Truthful representation: accurate, non-misleading information about Real’s offerings.
- No interference: respecting existing brokerage relationships and avoiding disruption or coercion.
- Professional conduct: attraction should reflect well on the individual agent and the industry as a whole.
Agent attraction at Real is positioned as peer-to-peer education, not sales. It rewards collaboration, mentorship, and openness — reinforcing Real’s belief that the best growth comes from agents who want to be there, not agents who are persuaded or pressured.
One of the best things I found within the Policy is that agents are not allowed to promise benefits to “their downline”. Instead, if they offer something unique, it must be offered to the entire brokerage. This has a compounding effect where passionate leaders work together to build the entire company instead of their own personal silos.
Unofficial Group Chats
Your own province/state brokerage may use different apps. Here in B.C., we have a powerful collection of Whatsapp group chats that have hundreds of members, all in a highly positive, collaborative space. Among the 7 brokerages I’ve been with, I’ve never seen anything like it. In addition to our main group chat lounge, we also have group chats specifically for social media sharing/tips/collabs, open houses (promotions, agents looking to host, etc), and regional chat groups. Don’t underestimate this – this is where so much learning and connection happens.
WorkViVo
The WorkViVo platform is the official communication hub for Real broker. This is where you’ll find the directory of agents/staff, event calendar, referral groups, communications from your provincial/state broker, and a TON of resources, including handbooks, forms, clauses, etc.
Live Events
Some people are concerned about whether joining a “Cloud brokerage” means they won’t have the face-to-face time with other agents. Well, I can say that in my first few months at Real, I probably saw more agents in my brokerage than what I saw over a period of years at “brick and mortar” offices. This is because there is ALWAYS something going on at Real.
RISE is Real Brokerage’s flagship annual in-person conference designed to bring its agent community together for inspiration, learning, connection, and growth. It unites thousands of agents from across North America for a multi-day event filled with keynotes from industry leaders, peer-led sessions, hands-on workshops, and strategic insights that agents can use immediately to elevate their business. Past events have been at…
- October 2023: San Diego, CA
- October 2024: Las Vegas, NV
- November 2025: Orlando, FL
In addition to RISE, agents collaborate to host in-person “No Agent Left Behind” education-based events, Real Cafes, and more throughout the continent. Locally, our Vancouver
- March 2024: “No Agent Left Behind” in North Vancouver – Hosted by Craig Veroni, with speakers including Sal Toosi, Raquel Quinet, Lana Rodriguez, Jesse Peters, Brad McCallum, and Spring Bengtzen.
- April 2024: “Fresh Slice of Realty” REAL Cafe in Langley – Hosted by Harold & Melisa Duncan-Williams & Ashley Wilson
- April 2024: “Canine + Cocktails” in Vancouver – Hosted by Alan Calimbras
- August 2024: Summer Roof Top Party in Vancouver – hosted by Adam Graham
- August 2024: TK Group Invitational Gold Tournament in Delta – hosted by the TK Group
- May 2025: “No Agent Left Behind: Country Prom Edition Vol. 01” in Langley – Hosted by Harold & Melisa Duncan-Williams, with speakers including Rohan Shesh & Ty Corsie, Tyler Hassman, Darren Langille, Chantal Vignola, Amy & Ashley and special guest Brad McCallum.
- June 2025: “AI Agent Happy Hour” in Vancouver – Hosted by Adam Graham & Ashley Wilson
- July 2025: Real Broker Scavenger Hunt + BBQ in Burnaby – Hosted by the TK Group
- August 2025: Real Cafe Coffee Mastermind in Kelowna – Hosted by Tyrell Boake
- December 2025: Real Soiree in Vancouver
I’m sure I missed a bunch – my point is, we get together a lot!
Virtual Events
In addition to the many live events, Real takes advantage of our Cloud-based infrastructure for regular online events, education and networking.
Here in B.C., Adam Graham and Ashley Wilson host the Monday Morning Masterminds almost every week on Zoom. Then we have the monthly BC Broker Townhalls with our managing brokers, Adrian Langereis and Suzanne Carswell. Finally, we also have our monthly Real Connect hosted by CEO Tamir Poleg and the whole company executive.
Real Academy
Real Academy is the online education and training hub for Real Brokerage agents — a place where experienced and new agents alike can grow their skills, sharpen their business strategies, and learn from one another. It’s built on the belief that real estate mastery comes from real-world experience shared across the community, not just textbooks.
Real Academy offers a broad library of on-demand courses and live workshops covering essential topics such as lead generation, marketing, technology tools, business development, personal growth, and core real-estate skills. Whether you’re just launching your career or scaling a seasoned practice, Real Academy gives you practical, applicable training you can use right now.
Agents can access Real Academy directly through reZEN and enroll in classes that fit their goals and schedule — from foundational courses for new agents to advanced specialization content. It’s a source of continuous learning and professional support, powered by a culture where agents help agents succeed.
Real Impact
Real Impact (also known as One Real Impact) is Real Brokerage’s agent-assistance and community support program designed to help agents facing unexpected hardship or challenging circumstances. It provides a financial grant program that eligible Real agents can apply for confidentially — offering support when life or business takes an unexpected turn. ➤ Applications are straightforward, confidential, and reviewed by a dedicated team to provide timely relief.
Real Impact reflects Real’s commitment to community and care within its agent family — ensuring that agents have access to meaningful support, not just career tools and income opportunities.
